Calgary cost-per-lead math, GPS-tracked distribution data, and field-tested offers for hvac operators.
Calgary's first 30°C day books out every AC installer in the city by noon. The operators who win cooling season are the ones who filled their calendars in April — before the phones started ringing for everyone.
The Greener Homes Grant is the single best conversion hook in the Calgary HVAC market. Here is how to build it into your door-hanger copy and close at 40–60% on replacement leads.
The furnace tune-up is not the product — it is the front door to a maintenance membership worth $2,000 in lifetime revenue. Here is how to structure the hanger offer, the phone script, and the LTV math that makes it work.
Google CPL hits $250 when the first cold snap drops. Pre-season door hangers produce the same lead for $20. Here is the full margin stack on both acquisition channels.
Calgary's pre-season HVAC window closes hard on October 31. Here is the exact timing math — and what happens to your campaign economics the morning it shuts.
Heat pumps are the highest-consideration HVAC purchase in the Calgary market — and a hard-sell hanger loses every time. Here is how an education-first approach earns the consult that closes the sale.
