See what door hangersactually do foryour business.
Pick your industry, pick your zones, pick your offer. Watch leads, customers, CAC, and net profit update live with the exact pricing the booking page uses. No email, no fluff.
Reaches 21,492 homes · ~7,164 per zone in Calgary
3 zones · 21,492 homes in Calgary
Estimated lifetime profit
Customers
84
ROI
68,547%
ROAS
686x
Total cost
$1,890
incl. 5% GST
Cost per lead
$6
spend ÷ inquiries
Cost per customer
$22
spend ÷ closes
Break-even customers
0.1
at avg ticket
What if the world is kinder, or crueler?
Pessimistic
0.5x response · 0.7x close
$452,210
29 customers · 240x ROAS
Realistic
Your inputs
$1,295,539
84 customers · 686x ROAS
Optimistic
1.5x response · 1.2x close
$2,333,482
152 customers · 1236x ROAS
Cost per customer, side by side.
$1,890 ÷ 84 customers
Industry benchmark CPA
Industry benchmark CPA
Run this exact campaign.
We'll pre-fill the booking page with your selection. From here it's just zone picking, artwork, and a date.
How we calculate this.
Cost uses the same pricing as the booking page, plus 5% Alberta GST — a single source of truth for what a drop costs. Per-zone rates drop as you add more zones, so larger campaigns get a better rate per door.
Reach is computed from the actual zones in our booking map. Calgary and Red Deer household counts come from municipal census data plus StatCan 2021 dwelling counts, refreshed whenever new data is published.
Response and close rates default to conservative industry benchmarks. They're every bit as editable as ticket size and LTV — pin them to your numbers and the projection moves with you.
Channel benchmarks for Google and Meta CAC are typical mid-market figures for the industry in 2025. They're a reference point, not a guarantee — your results on any channel depend on offer, creative, and timing.