Question 1

How does the 200 m proximity drop tactic work?

Accepted Answer

When you have an active job on a street, we drop a 200 m radius zone centred on that address — typically 150–300 homes depending on lot size. Each hanger references the active job ("We're painting [address] next week") so every recipient sees your truck, your quality, and your phone number before they open Google. Industry data puts proximity response rates at 5%+, compared to 1–2% for a cold zone drop.

Question 2

When should I run exterior vs interior campaigns?

Accepted Answer

Exterior: book your first May drop in late April and add monthly drops through August. You're targeting Calgary's 200,000+ detached homes; the competition for fence, siding, and deck jobs is won in the first call. Interior is shoulder-season gold — drop a "winter repaint" campaign October through February when your crews need fill work and homeowners are nesting. Interior drops should lean hard on the low-VOC, pet-safe, $0 deposit messaging.

Question 3

What do I need to provide for the design?

Accepted Answer

A logo (or we use your business name as a wordmark), two or three before/after photos (phone shots work), a phone number, and your warranty claim (e.g. "5-year workmanship warranty"). Optional but high-converting extras: your WCB and liability certificate number, your Benjamin Moore or Sherwin-Williams contractor badge, and one or two Google review quotes. The StreetDrop design team handles the rest.

Question 4

Can I use "$0 deposit" messaging on the hanger?

Accepted Answer

Absolutely — it's one of the highest-performing painter copy elements because the alternative (paying a 25–50% deposit to an uninsured contractor) is the homeowner's biggest fear. Pair it with "fixed-price quote, not hourly" and a 5-year workmanship warranty and you've answered the three objections before the call.

Question 5

Can the drop timing be co-ordinated with my job-site signage?

Accepted Answer

Yes — that's the intended play. Tell us your job start date and we'll schedule the drop for the same week, so your yard sign and the door hanger hit in tandem. Homeowners who see the sign on the street and find the hanger on their door are twice as likely to call within 7 days.

Question 6

Do you cover Red Deer as well as Calgary?

Accepted Answer

Yes. StreetDrop operates in both Calgary and Red Deer. Red Deer zone pricing is the same; you can run a Calgary proximity drop around an active job and a Red Deer follow-up drop simultaneously, or stagger them by week. Contact us for current zone availability in specific Red Deer neighbourhoods.

Question 7

How do I address pet-safe and family-safe paint concerns on the hanger?

Accepted Answer

Keep it brief and specific: "Low-VOC, pet-safe Benjamin Moore Scuff-X — dried in 4 hours, safe for the whole family." The detail signals you're a professional, not a handyman. If you also offer zero-VOC options for nurseries or allergy households, call that out separately — it reaches a real premium segment.

We're painting your neighbour's house. Free quote while our lift is on your block.

The lift is up. The neighbour is watching.

Built for the way painters customers actually buy.

Proximity social proof

Self-selecting buyers

May owns the year

3–6× cheaper leads cheaper leads.

See every street we walk for you.

Before. After. Same Saturday.

Drop the 200 m radius around your next job

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