StreetDrop Field Notes

Field notes on physical advertising in Calgary.

Cost-per-lead breakdowns, door-hanger ROI math, and GPS-tracked field reports across the home-service trades we walk for — roofing, junk removal, HVAC, lawn, snow, eavestrough, painters, and pest.

46 field notes9 Calgary tradesWritten by operators, not marketers

Field notes field notes

Field notes9 min read

Seven Door-Hanger Design Mistakes Quietly Killing Your Response Rate

Most Calgary home-service door hangers fail before anyone reads them. Here are the seven design mistakes draining your response rate — and the concrete fix for each one.

May 22, 2026

Field notes8 min read

Why GPS-Tracked Delivery Beats a Cheap Flyer Drop in Calgary

Traditional flyer delivery in Calgary has an accountability gap that most businesses never investigate until it is too late. Here is what to look for — and how GPS-tracked distribution closes it.

May 21, 2026

Field notes4 min read

StreetDrop vs Google Ads in 2026: Why Calgary Home Services Are Switching

Google CPLs in Calgary home services are pushing past $300 for high-ticket trades. Here is the math on why a GPS-tracked door hanger now beats search ads on cost and conversion.

May 18, 2026